Frigid Rigid

Frigid Rigid builds fiberglass coolers. Moving the site off Squarespace onto Shopify was the straightforward half of this project. The hard half was that there were 41 products to sell and no usable catalog photography to sell them with ... not at that scale, and not consistent enough to build a store on.

One model, the whole catalog

Instead of booking a shoot, we built one cooler in Blender ... not a model of a specific cooler, but a procedural one driven by measurements. Those measurements were validated against reference photos of the physical coolers, so the proportions are honest rather than approximate. Change the numbers and it becomes a different product.

That single model rendered the entire catalog: 18 plain and 23 setback products, five hero angles each. Same lighting, same angles, same treatment on every one, which is the part a photo shoot spread over months tends not to give you.

Why it keeps paying off

The store launched on Shopify with a complete, consistent catalog instead of placeholder images. When a product changes or a new one gets added, we adjust the measurements and re-render it instead of booking another shoot.