KeyBar

KeyBar makes the original EDC key organizer, and it had been selling it on WooCommerce for over a decade. The store worked. It also carried 875 commits of small fixes, plugin patches, and one-off workarounds stacked on top of each other, and every new change had to be negotiated with all of them first.

A rebuild that never took the store offline

We moved the whole storefront to Shopify on a custom theme built from scratch. The 2026 redesign was built on a separate staging theme while the live theme stayed locked read-only, so nothing in progress could reach the store customers were actually buying from. Selling never paused for the rebuild.

Moving a decade of links

Ten years on one platform means ten years of search results, backlinks, and ad traffic all pointed at URLs that would not exist on the new one. We mapped every one of them and wrote the migration down step by step before launch, so that traffic landed where it was supposed to instead of starting over from zero.

KeyBar now sells on a theme written for its own catalog instead of one held together by a decade of plugin patches, and the 2026 redesign went live in the same move.