Retay USA

Retay USA is the US importer for Retay shotguns ... a name hunters recognize. Most WordPress sites get edited straight on the live server and hoped over afterward. This one does not.

WordPress, run like software

The site itself is WordPress with Bricks. What makes it different is everything around it. Quality checks run before any change is allowed to be committed, so broken work never gets into the project in the first place. Secrets scanning keeps keys and passwords from ever reaching the repository.

Nothing reaches the live site by hand

Every change gets built and reviewed on a staging site first. Moving it to production is a script, not a checklist somebody follows from memory, so the same steps happen in the same order every single time.

That has a plain benefit for the client: what goes live is exactly what was approved on staging, and a deploy is a thing you run rather than an event you survive.

It is the most engineering-rigorous WordPress build we have done, and the payoff is not a feature you can point at on the page. It is that the site can be changed without anyone holding their breath.